The Importance of Marketing in the Twenty-First Century Essay

The Importance of Marketing in the Twenty-First Century - Essay Example This will be explained better with the help of material available in text books such as the one written by Baines, Fill and Page (2008) and a few concepts from other books such as Principles of Marketing by Philip Kotler and Gary Armstrong. Pepsi is a carbonated drink that was developed in the United States of America as Brad’s drink in 1898 and in its existence, of more than a century; it changed its name twice. First change resulted in Pepsi Cola and then finally Pepsi. The trademark received recognition in 1902. There have been various Pepsi variants produced over the years, as will be discussed shortly. Many changes in the marketing strategy have taken place from the very beginning including in the change of its logo design. Currently, Pepsi has a share of 43.9% in the beverage industry in the USA. As explained by Philip Kotler, in his book Marketing Principles, marketing environment is a set of conditions that either directly or indirectly affect the performance of a brand or a product. These include various factors such as government regulation, culture, social factors and many others. Pepsi is a global product that is marketed throughout the world. Though it does not change its product but does alter other marketing strategies. It is important to discuss two factors here. Firstly, due to increased consumer protection and awareness amongst individuals, Pepsi had to become more conscious about its product’s ingredients and other related quality measures with respect to that. Another aspect of the environment is the competition that they face. The fiercest competition comes from the side of Coca Cola. Although, it is more expensive but still it is the second largest carbonated beverage with a market share of nearly 30.9% in USA. Other competition comes from Nestle fresh juices and now also Red Bull. However, they are not that close behind. Some people have a perception that established brands such as Pepsi do

News Essay Example | Topics and Well Written Essays - 750 words - 1

News - Essay Example Allegedly several secrets were established and the worst trouble ensued when the public came to know the fact that she possible had known about the attack of US embassy in Libya without sharing the delicate information with the relevant authorities, this amounted to the Benghazi case on an attack on the U.S. embassy (Collinson, 2015). Fox Network news also aired another controversial story on Clinton. The broadcast network placed the story as a second airing. It entailed the claims that a gentleman named George Stephanopoulos had donated to the benevolent Clinton foundation. The donations, however, were undisclosed to the public. That instigated controversial questions surrounding the probable intents of the whole act. The airing was brief as compared to the CNN’s case (it took six minutes). From this observation, it is notable that both the broadcasts had stories in their headlines about Hillary Clinton, which were interestingly controversial and detrimental to her reputation. George Stephanopoulos had served in the Bill Clinton presidential campaign in 1992 and even held some top positions in the administration including being the spokesperson and senior advisor of Bill Clinton. This story was viewed as more credible as compared to the previous case where the public had claimed that the emails had nothin g incriminating against the former first lady. In a second CNN coverage, it aired a planned nationwide memorial day despite the death of 17 bikers who died in the supposedly biker shoot out in Waco, Texas between rival groups (Karimi, 2015). The news lasted for about 8 minutes. The news portrayed the bikers as a violent and unlawful lot that threatened public peace. On the dreadful day set to honor the fallen soldiers of the Second World War, the bikers threatened to honor the17 lost lives of their fellows (Karimi, 2015). The bikers had promised to hold motorcycles’ rallies in a manner to honor their fallen mates.